Celebrating 10 years of TyreSafe
In 2016, TyreSafe celebrated 10 years of campaigning to raise awareness of the importance of tyres safety. TyreSafe receives support from many areas of industry including most major tyre manufacturers, retailers and wholesalers, some associated equipment suppliers and a number of vehicle manufacturers. To deliver its messages TyreSafe works closely with a wide range of commercial and government organisations such as the Highways England, RoadSafe, police forces, fire services, councils and many other bodies.
Since its inception, TyreSafe’s activities have helped reduce the number of people killed or seriously injured each year in a tyre related accident by 31%. In recognition of its efforts in improving road safety, TyreSafe was awarded the prestigious Prince Michael International Road Safety Award in 2009.
TyreSafe is increasingly seen as the authority and first point of reference for tyre safety issues. It will continue to develop this position through a wide range of education and information programmes which encourage motorists to improve their attitudes and behaviour towards tyre care and safety.
Prince Michael International Road Safety Award
The Tyre Industry Council received the prestigious Prince Michael International Road Safety Award for its work in the area of tyre safety. The award recognised the work undertaken by the Council with law enforcement agencies, road safety groups and local councils to create programmes that impact on motorists and have been responsible for reducing the number of defective and badly worn tyres thereby helping to reduce the number of accidents in wet road conditions.
The EU Road Safety Charter
The EU Road Safety Charter was created to reduce the number of deaths and injuries in road accidents across all EU member states and target a 50% reduction by 2010. TyreSafe has become the first tyre safety organisation to become a signatory to this important Charter.