Campaign materials now available for April’s bike tyre safety month


12thMar10The campaign is being organised by leading tyre safety action group, TyreSafe, and aims to raise awareness about the importance of correct tyre care and maintenance at this critical time in the motorcycling season.
“During April many riders will take their bikes out on their first ride of the year,” explains Stuart Jackson, chairman, TyreSafe. “After several months of being stood still, it is vitally important that these riders have their tyres’ condition, pressure and tread depth checked properly to ensure they remain safe on the road. We hope that many dealers across the UK will once again support the campaign by displaying promotional materials and offering free tyre safety checks and advice for riders”.

During the winter season, tyres fitted to bikes that have not been stored properly may suffer from damage such as cracking or rubber deterioration, making them potentially unsafe or illegal. Additionally, pressures may have dropped to dangerously low levels and if left uncorrected, will significantly increase the likelihood of suffering from a dangerous sudden rapid sudden rapid deflation at potentially high speeds. April showers and the resulting wet roads also mean that bikers should have adequate tread depth on their tyres to remove water from the road surface in order to maintain good levels of grip. By taking their bikes to a dealer participating in bike tyre safety month, riders can be confident that their tyres will be properly inspected and any necessary remedial work can be carried out.

Dealers wishing to participate in the campaign can call Christine Joyce on 01787 226997.

TyreSafe is a not-for-profit organisation dedicated to raising awareness of the importance of the dangers of defective and worn tyres. TyreSafe has campaigned consistently to underline the importance of tyre safety for more than 15 years and was rewarded with the Prince Michael International Road Safety Award in 2001.

TyreSafe receives positive support from many major tyre manufacturers and retailers, and has been credited with reducing the number of defective tyres in the UK over the past decade from 18% to 12%.
TyreSafe is a signatory to the European Road Safety Charter which was launched in 2004 with the aim of halving the number of deaths on European roads by 2010.

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