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2013 Campaign

During this October’s tyre safety month, we’ll be asking drivers to ‘check their pressures’ and make it an on-going habit by continuing to do so on a monthly basis.

Correct tyre pressures are essential for your safety on the road. Under-inflated tyres are much more likely to suffer a dangerous blowout, typically at high speed on a busy motorway or main road. What’s more, properly inflated tyres last longer, help you use less fuel and give you better handling and braking, further reducing your chances of being involved in an accident. So, during this October’s tyre safety month, we’ll simply be asking drivers to ‘check their pressures’ and make it an ongoing habit by continuing to do so on a monthly basis.

The Facts

In 2011, more than 1,100 road casualties were caused in the UK by accidents where illegal, defective or under-inflated tyres were a contributory factor. Correctly inflated tyres last longer. When under-inflated, a tyre’s contact patch with the road surface is concentrated on its outer edges, causing rapid wear of the shoulder areas. When run at 80% of their recommend pressure, it is estimated that tyre life falls to around 75%. At 60% pressure, tyre life falls to just 35% of its potential. Correctly inflated tyres help reduce your fuel bills. When tyres are under-inflated they require more energy to make them turn (think about how difficult it is to push along a wheel barrow or ride a bicycle with a flat tyre!). When tyres are under-inflated by just 20% (around 6psi), 3% more fuel is used. A survey conducted across Europe with 28,000 drivers during 2012 by one TyreSafe member found that an alarming 78% of vehicles were being driven on under-inflated tyres.

Our message

This year, we’re simply asking drivers to check their pressure during tyre safety month and to make a commitment to carry on doing so on a monthly basis. It’s quick. It’s simple. And it might just save your life. Tyre pressures should be checked at least once a month or before any long journeys. The correct pressure settings for your car can be found inside the vehicle handbook, inside the fuel filler cap or on a plate on the driver’s door sill. Alternatively you can download TyreSafe’s free iPhone pressure checker app, or search our online database by simply entering your vehicle’s registration number. During tyre safety month, many tyre retailers will be offering free tyre safety checks which includes a tyre pressure check.

Get involved

There are countless ways for you to get involved, support tyre safety month and help spread these important safety messages. A number of off-the shelf resources have already been developed to make things as easy as possible for you or we can help you develop your own campaigns or put you in touch with other local road safety professionals. Check out the menu above to download your campaign materials, register your interest or see how other organisations have supported the campaign in the past.