- Permission. Do you have permission to send the recipient an email? We all hate being sent spam so ensure you’ve got their permission first.
- Headline. Your headline or subject line needs to grab the attention of the reader. We all get so many emails these days it’s important your email stands out and is actually opened by the recipient.
- Content. Once they’ve opened your email it’s essential that you’ve got something interesting, useful and relevant to tell them. Think about what’s in it for them and get to the point – quickly. People only have a short attention span.
- Timing. Think about what time of the day it’s best to send your email.
- Frequency. Here, it’s a case of striking the right balance. People often need to be told something more than once for it to sink in, but equally, you don’t want to bombard them several times a day.
- Action. Make sure your email has a strong call to action. What do you want people to do as a result of reading your email and how can they do this?
If your company or organisation has its own website, this is an ideal place to promote your involvement in tyre safety month.