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In 2015, year Pirelli focused on tread depth as part of TyreSafe’s October Tyre Safety Month and organised activity at both its UK facilities in Burton and Carlisle.

Why did Pirelli get involved?

The aim of the activity was to raise awareness within Pirelli’s local communities of the required tread depth of tyres in the UK.

What Pirelli do?

Employees were invited to have their tyre tread depth checked using the Pro-Align machine at both sites and worked with the local football teams, Carlisle United and Burton Albion, who came along to the sites to also have their tyres checked.

Pirelli also visited Carlisle College to talk to students about the importance of tyre safety, with a focus on tread depth. The team demonstrated the 20p coin test and encouraged them to go away and check theirs, and their parents car tyres.

The result

Over 1,000 employees had an opportunity to check their tyres. Three players from Carlisle United and five representatives from Burton Albion, including former manager Jimmy Floyd Hasselbaink, took part in the Pirelli / Pro Align TyreSafe activity. The college talk reached 30 business students.

Both print and broadcast outlets came along to cover the story and some good coverage was achieved in the local media.

Get involved

Like what you hear and want to play a part in making our roads safer, then call TyreSafe on 01787 226995 or email theteam@tyresafe.org

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