Falken flocks to TyreSafe
Tyre manufacturer Falken Tyre Europe GmbH has joined TyreSafe, spurred on by the alarming results from its own tyre safety survey at a primary school where over 30 per cent of the parents’ cars checked had illegal tyres.
As its latest member, Falken will now enjoy access to a wide range of campaign materials, as well as early access to campaign themes to co-ordinate with its own activities, among other member-only benefits.
“It’s fantastic news to welcome Falken to the TyreSafe nest thanks to the sterling work they’re already doing.
“Although alarming, unfortunately I don’t think the results from Falken’s primary school tyre safety survey are unusual. It goes to show that joining Tyresafe and helping us spread the tyre safety message is vitally important work,” said Stuart Jackson, chairman, TyreSafe.
Since its inception in 2006, TyreSafe’s activities have helped reduce the number of people killed or seriously injured in a tyre related accident by 30 per cent.
Supporters include tyre retailers, manufacturers and wholesalers, plus vehicle manufacturers and other associated equipment suppliers. TyreSafe also works closely with a wide range of government organisations, councils and the emergency services.
An annual highlight is tyre safety month in October, which sees thousands of tyre retailers and workshops – all TyreSafe members – offering free tyre health checks.
Matt Smith, Director for the UK & Ireland at Falken tyres explains, “Falken places tyre safety at the centre of everything it does and while we’re making a difference ourselves with such initiatives as our school tyre safety survey, there’s no doubt that joining TyreSafe will give added weight to our activity.”