Motorcyclists are more likely to be injured in serious or fatal crashes than car drivers.
In 2006 599 motorcyclists died and 5,885 were seriously injured in road accidents.
Injuries to motorcyclists are far out of proportion to their presence on our roads. Motorcyclists are just 1 per cent of total road traffic, but account for 19 per cent of all Great Britain’s road user deaths.
The five most common factors in road accidents that involve injury to motorcyclists are:
– failed to look properly
– loss of control
– failed to judge other person’s path or speed
– careless, reckless or in a hurry
– poor turn or manoeuvre
Around 25 per cent of motorcycle fatalities were crashes that did not involve another vehicle. Of the remaining 75 per cent, almost half involve a car driver looking but failing to see. THINK! motorcycle strategy
The THINK! motorcycle strategy is supported by two national campaigns. One promotes safer driving by both car drivers and motorcyclists and is delivered through a mix of TV and radio advertising, PR and working with partners.
THINK! also promotes motorcycle safety to leisure motorcyclists through sponsoring the British Superbikes Championships and the work of the THINK! Motorcycle Academy
TyreSafe is a not-for-profit organisation dedicated to raising awareness of the importance of the dangers of defective and worn tyres. TyreSafe has campaigned consistently to underline the importance of tyre safety for more than 15 years and was rewarded with the Prince Michael International Road Safety Award in 2001. TyreSafe receives positive support from many major tyre manufacturers and retailers, and has been credited with reducing the number of defective tyres in the UK over the past decade from 18% to 12%.
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