Tyre safety group TyreSafe has announced that Stuart Jackson, managing director of Vredestein UK, has become chairman of the organisation.
He replaced former chairman Rob Beddis as the public face of TyreSafe on 19 February 2009 and will continue Beddis’s good work in raising awareness among motorists of the importance of tyres in road safety.
“I am delighted to take up the role of TyreSafe chairman,” comments Jackson. “I have been impressed by the commitment shown by TyreSafe to providing clear and accurate tyre safety advice to the nation’s motoring public. Promoting correct tyre maintenance is of fundamental importance in reducing the number of road accidents on the UK’s roads, and in my new capacity as chairman I will be pleased to do whatever I can to help communicate the organisation’s message to the widest audience possible.”
Since its inception in 2007, TyreSafe has worked tirelessly to reach car owners, motorcyclists, and operators of HGV, off-highway and agricultural vehicles with targeted media campaigns.
The organisation has held a highly successful Tyre Safety Month two years running, with a second Bike Tyre Safety Month due to take place in April. Visitors to the organisation’s website increased by 130 percent in 2008, while last year’s Tyre Safety Month campaign generated substantial media interest across a broad spectrum of publications and attracted the support of major vehicle manufacturers.
“As the country’s leading tyre safety organisation, we strive to be the motorist’s first point of reference for tyre safety advice,” says Rob Beddis. “It is a credit to the organisation and its members that we are already receiving international enquiries from as far afield as the US, South America and Asia from interested parties wishing to set up their own tyre safety organisations. I’m proud of the work that TyreSafe has accomplished in the past two years, and I wish my successor every success in keeping tyre safety high on the country’s motoring agenda.”
For further information on TyreSafe or for tyre safety information, please visit www.tyresafe.org.
TyreSafe is a not-for-profit organisation dedicated to raising awareness of the importance of the dangers of defective and worn tyres. TyreSafe has campaigned consistently to underline the importance of tyre safety for more than 15 years and was rewarded with the Prince Michael International Road Safety Award in 2001. TyreSafe receives positive support from many major tyre manufacturers and retailers, and has been credited with reducing the number of defective tyres in the UK over the past decade from 18% to 12%.
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