TyreSafe, the UK’s leading tyre safety organisation, has appointed Red Marlin Communications to handle its national PR account.
With immediate effect, the agency will be working to raise awareness of tyre-related safety issues across a wide range of consumer, trade and business audiences. As well as developing a stream of regular news and educational stories, the agency will help TyreSafe engage with relevant stakeholder groups to widen the distribution of its tyre safety messages.
“Red Marlin showed a clear understanding of our needs and the issues affecting the industry,” comments Stuart Jackson, chairman, TyreSafe. “Their plans and ideas gave us great confidence that they can contribute enormously to the organisation, helping us to raise awareness about tyre safety issues and reduce the number of accidents and fatalities which sadly occur as a result of poor tyre care.”
The appointment is Red Marlin’s first major client win, having only been established since the start of June. Their campaign will utilise a variety of media to target drivers and those responsible for vehicle and road safety. The work will cover car, commercial and off-road vehicles, as well as motorcycles and caravans. The first major project to be handled by the new agency will be this year’s Tyre Safety Month which takes place in October.
“As a new communications agency for the automotive industry, it’s thrilling to be selected by such a prestigious organisation,” comments Danny Rughoobeer, director, Red Marlin. “We look forward to building on TyreSafe’s growing reputation and helping the industry raise awareness of tyre-safety issues.”
For further information about TyreSafe or Tyre Safety Month, visit www.tyresafe.org.
TyreSafe is a not-for-profit organisation dedicated to raising awareness of the importance of the dangers of defective and worn tyres. TyreSafe has campaigned consistently to underline the importance of tyre safety for more than 15 years and was rewarded with the Prince Michael International Road Safety Award in 2001. TyreSafe receives positive support from many major tyre manufacturers and retailers, and has been credited with reducing the number of defective tyres in the UK over the past decade from 18% to 12%.
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