Partnership boost for road safety improvement

30thJuly09TyreSafe and RoadSafe, two of the UK’s most influential industry-based road safety organisations, have formalised a reciprocal agreement. The collaboration will see the organisations working more closely together, taking an active part in each other’s development and initiatives to reduce the number of casualties and accidents on the UK’s roads. TyreSafe has become a full member of RoadSafe meaning it will take a seat on its advisory panel, while RoadSafe has joined TyreSafe as an associate member. “Having worked together on an informal basis for a number of years, it was clear to both organisations that we could potentially improve road safety even further by formalising our relationship,” explains Stuart Jackson, chairman, TyreSafe. “There are many areas where we are trying to reach the same audiences and educate them, their employees, customers and stakeholders on the importance of road and tyre safety. Our new relationship will allow us to do this in a more co-ordinated and effective manner”. TyreSafe is now in its third year, having taken over the valuable work carried out by its predecessor the Tyre Industry Council. The not for profit organisation is dedicated to raising awareness about tyre safety issues in the UK. RoadSafe was launched in 2001 and is a road safety partnership of leading companies in the motor and transport industry in the UK. Its mission is to reduce road deaths and injuries through building partnerships between the motor industry and related companies, traffic engineers, the police and road safety professionals, promoting the safe design and use of vehicles and roads and encouraging education and innovation. In addition to its national and international work, RoadSafe organises The Prince Michael International Road Safety Awards and manages the government-backed Driving for Better Business campaign. “Working in partnership will help to reinforce key safety messages” comments Adrian Walsh, director, Roadsafe. “With October’s tyre safety month fast approaching, we will be working closely with TyreSafe to see how we can raise awareness of this important safety issue. In addition, we welcome TyreSafe as a partner in the ‘Driving for Better Business’ campaign and will be encouraging its members to play an active role in promoting good work-related road safety practice by joining more than 10,000 other businesses and individuals as members of our network.” Both organisations are signatories to the European Road Safety Charter which was launched in 2004 with the aim of halving the number of deaths on European roads by 2010. For more information about TyreSafe, visit For more information about RoadSafe visit Pictures For high resolution copies of these images, please contact or call 01295 77117 TyreSafe and RoadSafe have formalised a reciprocal membership arrangement that will see them work more closely together to improve road safety Insert Euro RS charter logo.Both organisations are signatories to the European Road Safety Charter which aims to halve the number of deaths on European roads by 2010 Roadsafe will take an active part in this October’s tyre safety month, which aims to raise awareness of the importance of tyre tread depth. TyreSafe will join the ‘Driving for Better Business’ campaign and encourage its members to play an active role in promoting good work-related road safety practice Notes TyreSafe is a not-for-profit organisation dedicated to raising awareness of the importance of the dangers of defective and worn tyres. TyreSafe has campaigned consistently to underline the importance of tyre safety for more than 15 years and was rewarded with the Prince Michael International Road Safety Award in 2001. TyreSafe receives positive support from many major tyre manufacturers and retailers, and has been credited with reducing the number of defective tyres in the UK over the past decade from 18% to 12%. PR Contact Katharine Earley Market Engineering, North Bar House, North Bar, Banbury, Oxfordshire, OX16 0TS. Tel: +44 (0)1295 277050 | Email:


This article was posted on 20th July 2011 in Latest News

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