Mercedes-Benz has become the latest vehicle manufacturer group to join tyre safety organisation, TyreSafe. The company will run a series of tyre safety initiatives across its retailer network and fleet customers, highlighting the important role that tyres play in road safety, which will include a cold weather tyre programme for this winter. As well as supporting and participating in TyreSafe’s national campaigns, Mercedes-Benz will provide valuable experience and input into the organisation, helping it develop further and reduce the number of accidents and fatalities caused by defective tyres.
“We are delighted that Mercedes-Benz has taken the decision to join to TyreSafe,” comments Stuart Jackson, chairman, TyreSafe. “The companies bring a wealth of experience in the passenger car, fleet and commercial vehicle sectors. This level of insight and understanding will help us enormously as we continue to grow and communicate tyre safety messages to an increasingly wide audience.”
Mercedes-Benz is now the second vehicle manufacturer group to join TyreSafe. It currently has 150 official workshops across the UK. As well as helping to educate drivers and fleet managers about tyre safety, Mercedes-Benz will work with TyreSafe to investigate education programmes for individuals new to the garage trade through the Mercedes-Benz Training School and Apprentice Training Academy. The academy provides professionally delivered and recognised training for retailer staff, students, young technicians and trainee parts advisors.
“We fully support the aims of TyreSafe and the excellent work they are carrying out to raise awareness of the issues associated with driving on defective tyres,” explains Chris Cromey, national sales and marketing manager, Mercedes-Benz. “By taking an active role in the organisation we will be able to help promote these critical safety messages to our own customers and staff, helping to keep them both safe and legal.”
TyreSafe is a not-for-profit organisation dedicated to raising awareness of the importance of the dangers of defective and worn tyres. TyreSafe has campaigned consistently to underline the importance of tyre safety for more than 15 years and was rewarded with the Prince Michael International Road Safety Award in 2001.
TyreSafe receives positive support from many major tyre manufacturers and retailers, and has been credited with reducing the number of defective tyres in the UK over the past decade from 18% to 12%.
TyreSafe is a signatory to the European Road Safety Charter which was launched in 2004 with the aim of halving the number of deaths on European roads by 2010.
Red Marlin Communications
T 01295 771107
M 07739 878365
This article was posted on 20th July 2011 in Latest News