With just a month to go before the start of Tyre Safety Month in October, TyreSafe is encouraging retailers to order free campaign resources now.
A wide range of new and dedicated materials is available to promote the month-long awareness campaign, which the UK’s tyre safety organisation has generated. For 2015, the campaign theme is ‘Practise Safe Checks’, which asks motorists ‘When did you last do it?’. Those resources include a range of posters, online banners and animations, print advertising materials, and leaflets which can be dual-branded.
The dedicated Tyre Safety Month microsite, which can be viewed via tyresafe.org, offers further resources including a series of case studies from previous campaigns, and a library of useful ideas to inspire supporter activities and boost the campaign’s reach and effectiveness.
Tyre Safety Month’s consumer activity will utilise the hashtag #SafeTyreChecks to broaden its tyre safety message’s online reach, and be supported with a Facebook competition to win a set of tyres up to the value of £300 at facebook.com/tyresafeuk
“Support for Tyre Safety Month is growing every year and 2015 will be the most impactful yet,” said Stuart Jackson, chairman, TyreSafe. “Last year, TyreSafe distributed over half-a-million leaflets and posters, and supported events and awareness activities across the UK organised by tyre and vehicle manufacturers, road safety partners, tyre retailers and the Police and Fire Services, to name just a few. With just a few weeks left until the start of Tyre Safety Month, TyreSafe encourages all those planning on supporting the campaign to register for materials now.”
To register for your Tyre Safety Month campaign materials, visit TyreSafe.org, email firstname.lastname@example.org or call 01787 226995.
This article was posted on 4th September 2015 in Tyre Safety