Highways England

TyreSafe cannot work alone and we’re proud to work with a host of other national safety and transport organisations like Highways England to help promote the tyre safety message

TyreSafe cannot work alone and we’re proud to work with a host of other national safety and transport organisations lik Highways England to help promote the tyre safety message.

Why did Highways England get involved?

Over the past two years there have been over 16,000 tyre related incidents on the Highways England’s road network. Their objective was simple; to help reduce this number by raising awareness about tyre safety issues.

What did Highways England do?

The Highways England’s campaign focused on CCTV footage taken from their motorway cameras showing dramatic tyre failure incidents. The footage was adapted to highlight key tyre safety issues that related to each incident. Additionally a tyre safety animation was created in order to inform drivers on the importance of checking tyres. One of the biggest aspects of the campaign was the display of the TyreSafe strapline ‘Safe Tyres Save Lives’ across variable message signs throughout Highways England’s  road network. Initially implemented throughout October, the messages have since continued to be used across the country’s motorway network. Each of these activities was backed up by an active press campaign to inform the public of the work in promoting the TyreSafe message.

The result

At the latest count the CCTV footage of a tyre failure on a HGV had clocked up over 15,000 views on YouTube. Press releases distributed by Highways England were picked up widely. Social media content was shared by a range of partners including the Chief Fire Officers Association and Fire and Rescue services across the country.

Get involved

If you like what Highways England did and want to play your part in supporting Tyre Safety Month and making our roads safer, then call TyreSafe on 01787 226995 or email theteam@tyresafe.org
Essential Information
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