Pirelli

The involvement of tyre manufacturers is vital to TyreSafe’s work and Pirelli proved that the involvement of national brands can also make a real impact at a local level

The involvement of tyre manufacturers is vital to TyreSafe’s work and Pirelli proved that the involvement of national brands can also make a real impact at a local level.

Why did Pirelli get involved?

Pirelli wanted to actively support the local community and educate motorists on the issues of tyre safety and especially young drivers. Research carried out by the manufacturer showed that eight out of ten young drivers were unaware of the legal minimum tread depth.

What did Pirelli do?

Pirrelli launched a project with the largest student college in the area, visiting a range of sites across the college over two days and presenting a number of lectures. These focussed on how to correctly check tread depth and the safety implications of low tread. Visual demonstrations and competitions, as well as a targeted social media campaign, were also used to engage with the young drivers at the college.

The result

The campaign targeted an important group of drivers and saw high levels of engagement to promote the importance of tyre safety. This was also supported with regional and trade press coverage and successful social media activity.

Get involved

If you like what Pirelli did and want to play your part in supporting Tyre Safety Month and making our roads safer, then call TyreSafe on 01787 226995 or email theteam@tyresafe.org
Essential Information
Tyre Safety Vehicle Advice
Tyre Safety Driver Advice