The main focus for the briefing was to launch the Tyre Safety Month campaign, held annually in October. The campaign gets bigger and better every year and is an ideal opportunity for organisations to get involved in talking about the importance of correct tyre care and maintenance.
During the briefing the brand new campaign themes and materials were unveiled which are now available for supporters to use. Attendees also heard from Detective Superintendent Paul Keasey of the National Roads Policing Intelligence Forum, Samuel Abdullahi from Brent and Harrow Council Trading Standards, Louisa Phillips from Highways England and also Andy Pryce from Sigmavision Ltd, on various issues regarding tyre safety. They were able to provide advice and inspiration on how to successfully deliver campaigns in your own community.