TOYO Tires joins TyreSafe


TOYO Tires, one of the leading manufacturers of high performance tyres, has become the latest tyre manufacturer to join TyreSafe.

Joining an ever-expanding group of other tyre manufacturers and retailers, car manufacturers, insurers and councils amongst others, TOYO Tires will campaign alongside TyreSafe’s other members to help raise awareness about the dangers associated with illegal and defective tyres.

As part of its membership, TOYO will support the comprehensive campaigns that TyreSafe has planned for 2014 which includes those targeting motorcyclists, young drivers, HGVs as well as October’s Tyre Safety Month, which this year will focus on tread depth.

Stuart Jackson, chairman, TyreSafe, said: “Safety already plays a key part of TOYO offering with detailed care and safety advice for drivers on its website. Now that it’s joined TyreSafe, we will be able to work closely together and offer even more education to its customers, further spreading the tyre safety message.”

Stuart added: “TOYO Tires will celebrate its 70th anniversary next year so it’s fantastic to have another prominent and long standing member of the tyre industry on board.”

Now in its eighth year of campaigning, TyreSafe’s Tyre Safety Month campaign in 2013 was its biggest and most successful to date with record levels of engagement and participation. It also launched its inaugural TyreSafe Awards, which celebrated the activities and achievements of a wide range organisations in encouraging better tyre care and maintenance.

Sarah Clavey, marketing manager, TOYO Tires said: “We’re delighted to be joining TyreSafe at such an exciting time. We hope we’ll be able to further enhance and promote our tyre safety message with their expertise and help our customers to understand the importance of proper tyre maintenance.”

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