Tyre Safety Month materials highlight Britain’s motorists could be spending £600 million on unnecessary fuel bills
A study conducted by TyreSafe* and highlighted in its Tyre Safety Month campaign materials launched today have revealed Britain’s motorists could be spending up to £600 million on unnecessary fuel bills. Why? Because research** suggests as many as 57% of car and van tyres on the roads are being driven below recommended inflation pressures, increasing vehicles’ fuel consumption and the risk of being involved in an incident.
As a result, the question the tyre safety charity is posing to the country’s drivers during October’s forthcoming Tyre Safety Month is: Are you having a Good or Bad Air Day?
Chances are that most motorists are having a bad air day without even knowing it, especially as a shocking 35% of tyres are being driven at least 8psi below the vehicle manufacturers’ recommendation. At this level of underinflation, tyres are not only more vulnerable to damage and wear more quickly but they also make the vehicle more difficult to control.
In fact, when pressures are 7psi below the recommended setting, they can halve the amount of tyre in contact with the road***. That can be especially dangerous in the wet as the chances of aquaplaning are significantly increased.
Stuart Jackson, Chairman of TyreSafe, said: “The sheer number of tyres being driven below recommended pressures demonstrates a concerning lack of appreciation among drivers of the risks and costs this brings with it. It’s the most common tyre defect and seemingly taken lightly but drivers should remember that it brings with it potentially serious consequences. Regular tyre checks can reduce your chances of an incident on the road and ensure you have a good air day every day.”
A vehicle’s tyre pressures can be found in a number of places and should be checked at least every month and before long journeys, and are likely to need adjustment when carrying a full load. Both settings can be found in the owner’s manual and often in the door shut or in the fuel filler cap. An online pressure checker is available here.
As with each of its annual campaigns, TyreSafe has produced a full set of dedicated materials for this October 2017’s Tyre Safety Month. These include posters, leaflets, web banners and an animation. TyreSafe supporters and road safety stakeholders wishing to place an order can review all assets on the Tyre Safety Month 2017 microsite via tyresafe.org. To order, or enquire about dual-branding, please contact email@example.com.