TyreSafe was established in 2006 and became a registered charity in 2016. Our aim is to reduce the number of tyre-related incidents on Britain’s roads by raising driver awareness of the importance of tyre maintenance and the dangers of defective and illegal tyres.
Since our inception, TyreSafe’s activities have helped reduce the number of people killed or seriously injured each year in a tyre-related accident by 46%. Achieving Charity status in 2016, TyreSafe was a signatory to the European Road Safety Charter and a previous winner of the prestigious ‘Prince Michael International Road Safety Award’.
Our mission
To reduce death and serious injuries, improve road safety, and raise driver awareness, by employing the internationally recognised safe system approach that addresses all road users.
Our work
- To educate and inform key target audiences; opinion formers, and policy makers on current legislation covering tyre safety, corporate responsibility, and duty of care in regard to road safety.
- We do this by organising campaigns and communications which raise driver awareness of tyre safety issues and promote positive behavioural change to all road users.
- To supplement our campaigns, we also undertake new and innovative research to help address the research gaps and better develop effective engagement tools.
Partnerships
TyreSafe works in partnership with over 130 Governmental, Not-For-Profit; Road Safety, and commercial organisations to help amplify our message. These include, but are not limited to:
Supporters
We are proud to have the support of major tyre manufacturers, retailers, wholesalers, associated equipment suppliers, and vehicle manufacturers. Join us in our mission to make Britain’s roads safer by promoting tyre safety and maintenance.