TyreSafe releases new part worn tyre campaign materials
Garages and tyre dealers concerned about the hidden dangers of part worn tyres are now able to access a suite of new point of sale materials from TyreSafe.
The eye-catching posters, leaflets and online banners, which are available to download free-of-charge from here, have been developed to help industry partners educate motorists about the potential perils of selecting used tyres. Indeed, TyreSafe’s most recent investigation into the sale of part worn tyres found that 98 per cent were being sold illegally and more than a third contained dangerous forms of damage or non-compliance.
“The sale of dangerous and illegal part worn tyres continues to be a great concern to us,” comments Stuart Jackson, chairman TyreSafe. “We’ve been working hard over the last few years to raise awareness about this issue, and these latest materials are part of our ongoing investment into tackling the problem. I’d encourage all garages and tyre dealers to download these new materials so they can help us in reminding drivers about the importance of correct tyre selection and proper tyre care.”
As well as producing various educational materials for trade partners to use, TyreSafe has worked extensively with Trading Standards offices across the UK not only to educate their officers on the key issues, but also to facilitate local investigations which have resulted in numerous arrests and prosecutions. Other high-profile activities have included a major investigation with leading motoring magazine Auto Express and a major feature on BBC TV’s Watchdog Test House programme.
To download copies of all of TyreSafe’s part worn tyre campaign materials click here