Automotiv8 is an innovative automotive consultancy and technology firm led by industry veteran Mike Garwood, who brings over 50 years of experience to the sector. Founded in 2015 and based in Sandbach, Cheshire, the company focuses on advancing road safety through digital solutions and strategic partnerships. A central pillar of its current mission is the development of a specialized mobile application designed to act as a comprehensive touchpoint for motorists, allowing them to track vehicle history, maintenance records, and specific tyre data to ensure their vehicles remain safe and roadworthy.
In late 2024, Automotiv8 entered into a high-profile strategic partnership with TyreSafe, the UK’s leading tyre safety charity. This collaboration leverages Mike Garwood’s extensive background—which spans from early technical roles in the 1970s to senior project management at National Tyres and Autocare—to educate the public on the dangers of tyre neglect. By combining veteran industry expertise with modern app-based technology, Automotiv8 aims to simplify complex vehicle maintenance for everyday drivers and reduce the number of tyre-related incidents on UK roads.