Our vision
Our vision is zero harm to road users on the UK’s roads due to illegal and poorly maintained tyres. TyreSafe envisions a future where every journey is safe, and every road user is equipped with the knowledge and tools to ensure their tyres are in optimal condition.
Our mission
Our mission is to empower all road users with tyre safety knowledge to encourage a change in behaviour which in turn will reduce incidents related to illegal and poorly maintained tyres.
Our manifesto
Our manifesto sets out some of the key changes we are advocating for that we believe will help us achieve our Vision;
- The inclusion of tyre defects as a priority offence within the National Police Chiefs’ Council’s (NPCC) Roads Policing Strategy.
The Roads Policing Strategy sets the roads policing agenda; focusing on the highest risk behaviours that lead to road users being killed or seriously injured and promotes a standardised approach to enforcement and data collection across all Police regions.
- Secure agreement from the Department for Transport (DfT) for a government-funded, UK-wide THINK! Campaign focused on tyre safety.
Think campaigns are the pinnacle of road safety awareness campaigns in the UK and are specifically developed to promote positive behavioural change and encourage safe driving habits to reduce fatalities on our roads.
- The creation of a National Driver Offender Retraining Scheme (NDORS) scheme for those caught driving with vehicle defects.
Offender retraining schemes (like speed awareness for example) are designed to promote behavioural change through improved knowledge; a greater understanding of the risk of complacency and unintended consequence and the development of a risk reduction mind-set that reduces the chances of reoffending.
- The inclusion of tyre safety within the Government’s forthcoming UK Road Safety Strategy.
Recognition of the importance tyre safety, not just as a contributing factor, but often a direct cause of incidents would significantly aid our work with delivery bodies to develop impactful interventions and reduce road casualties.
Working in partnership
We work with many over 200 organisations that share our Vision and support our manifesto.
We have formed partnerships with many governmental, not-for-profit, road safety organisations, enforcement bodies and local authorities.
And we are proud to have the backing of a huge number of industry supporters including major tyre manufacturers, retailers, wholesalers, associated equipment suppliers, and vehicle manufacturers.
We welcome you to join us in our mission to make Britain’s roads safer by promoting tyre safety to all road users.
Talking Road Safety Strategy with UKROEd
TyreSafe Chair, Stuart Lovatt, talks to UKROEd (United Kingdom Road Offender Education) about TyreSafe’s strategy of partnership and engagement to drive meaningful behavioural change and improve tyre safety in the UK.
Credit: UKROEd webinar 25th June 2025 and filmed at the TyreSafe Briefing at the National Motorcycle Museum on 10th June 2025