Micheldever.co.uk is the digital gateway for Micheldever Tyre Services (MTS), the UK’s largest independent wholesale tyre distributor and a dominant force in the automotive aftermarket. Founded in 1972 in a small farm building in Hampshire, the company has grown into a massive logistics and retail operation, now owned by the Japanese global giant Sumitomo Rubber Industries. While the Micheldever brand is famous for its flagship retail and fitting “mega-site” in Hampshire, the website also represents a vast B2B network that supplies over six million tyres annually to more than 6,000 independent retailers across the country.
The platform serves two primary audiences: it acts as a retail booking engine for local motorists to arrange tyre fittings, MOTs, and vehicle servicing, while also providing a professional portal for its extensive wholesale partnership network. Micheldever is the exclusive UK distributor for major brands like Falken and General Tire, and it uses this website to showcase its market-leading logistics capabilities, which include a national network of 14 distribution centers and a stock of over one million tyres. Additionally, as the parent company of the Protyre retail chain, the site emphasizes Micheldever’s transition into a comprehensive “autocare” provider, offering specialized maintenance for everything from family cars and 4x4s to motorcycles and agricultural machinery.