Protyre.co.uk is the digital platform for Protyre Autocare, the retail arm of the Micheldever Group and one of the UK’s fastest-growing networks of mechanical and tyre centers. Since its acquisition by Sumitomo Rubber Industries in 2017, the network has expanded to over 180 locations across the UK. The website serves as a primary booking portal for motorists, offering same-day fitting for a vast range of tyres from premium brands like Michelin and Pirelli to mid-range and budget options. Beyond tyre sales, the site allows users to book MOT tests, scheduled car servicing, and specialized repairs such as brake replacements, wheel alignment, and air conditioning regassing.
A distinctive feature of the platform is its dedicated Protyre Motorsport section, reflecting the company’s position as the largest supplier of tyres to the UK motorsport industry. The website also caters to modern vehicle needs by providing specialized servicing for electric and hybrid cars, alongside ADAS calibration services. With a focus on local expertise backed by national scale, the portal provides transparent pricing, free vehicle safety checks, and a comprehensive “Help and Advice” hub to assist drivers with DIY maintenance and road safety.