
Bedfordshire Fire and Rescue Service
Bedfordshire Fire and Rescue Service (BFRS) takes a proactive, "Safe System" approach to road safety, aiming for "Vision Zero"—a long-term goal where no one is killed or seriously injured on…

Bedfordshire Fire and Rescue Service (BFRS) takes a proactive, “Safe System” approach to road safety, aiming for “Vision Zero”—a long-term goal where no one is killed or seriously injured on the county’s roads. As a core member of the Bedfordshire Road Safety Partnership, BFRS works alongside police and local councils to reduce road casualties by 50% by 2035. Their strategy focuses on five key pillars: safe speeds, safe vehicles, safe roads, safe road users, and efficient post-crash response. Beyond emergency rescue, the service prioritises education and prevention to address the root causes of collisions before they occur.
A standout element of their approach is the use of immersive technology, such as the “Vision VR” van. This mobile educational unit uses virtual reality headsets and motion-platform seats to place young drivers in realistic high-risk scenarios, allowing them to witness the consequences of distractions like mobile phone use or speeding without real-world danger. Additionally, BFRS runs targeted initiatives like “Biker Down” and “Bike Safe” for motorcyclists—a high-risk group in the region—and actively engages with schools and colleges to foster responsible behavior among the next generation of road users.

Cambridgeshire Fire and Rescue Service
Cambridgeshire Fire and Rescue Service is a dedicated emergency service committed to protecting lives and property across Cambridgeshire. The service plays a vital role in road safety, responding to road…

Cambridgeshire Fire and Rescue Service is a dedicated emergency service committed to protecting lives and property across Cambridgeshire. The service plays a vital role in road safety, responding to road traffic collisions and educating the public on safe driving practices. By promoting awareness of the dangers of distracted driving, speeding, drink or drug driving, and driving with illegal and poorly maintained tyres, the service aims to reduce road accidents and save lives.

Devon and Somerset Fire & Rescue Service
The Devon and Somerset Fire and Rescue Service (DSFRS) prioritisses a "Prevention First" strategy, recognising that road traffic collisions often pose a greater risk to their communities than fires. Their…

The Devon and Somerset Fire and Rescue Service (DSFRS) prioritisses a “Prevention First” strategy, recognising that road traffic collisions often pose a greater risk to their communities than fires. Their approach is heavily data-led, focusing resources on high-risk groups such as young drivers (aged 16–24) and motorcyclists. They utilise interactive educational tools, including “crashed” display vehicles to simulate the aftermath of accidents and the “Biker Down” program to teach scene management and first aid. By concentrating on the “Fatal Five” causes of collisions—speed, distraction, seatbelts, drink/drug driving, and careless driving (which includes vehicle defects) —they aim to change road user behavior before an emergency occurs.
Beyond direct education, DSFRS is a key partner in the “Vision Zero South West” initiative, which aspires to eliminate all road fatalities and serious injuries by 2030. This “Safe Systems” approach involves collaborating with police, local councils, and national bodies like the NFCC to improve road engineering, vehicle safety, and post-crash care. They also engage in innovative outreach, such as partnering with organisations like TyreSafe to educate the public on vehicle maintenance and using high-profile engagement vehicles like a Ford Mustang Mach-E to reach younger audiences at schools and community events.

Essex County Fire and Rescue Service
Essex County Fire and Rescue Service (ECFRS) approaches road safety through an emphasis on prevention, education, and strategic collaboration. As a key member of the Safer Essex Roads Partnership (SERP),…

Essex County Fire and Rescue Service (ECFRS) approaches road safety through an emphasis on prevention, education, and strategic collaboration. As a key member of the Safer Essex Roads Partnership (SERP), the service actively supports the ‘Vision Zero’ initiative, which aims to eliminate all road deaths and serious injuries across the county by 2040. ECFRS treats reducing road traffic collisions as a core priority alongside fire prevention, operating on the principle that while emergency response is vital, changing driver behaviour through targeted educational intervention is the most effective way to protect road users.
To engage communities directly, the service runs high-impact educational schemes and campaigns that focus on the “Fatal 4” primary causes of road casualties: speeding, mobile phone use, driving under the influence, and failing to wear seatbelts. Their road safety team uses innovative tools like state-of-the-art Virtual Reality (VR) headsets at schools and public events to offer immersive simulations of collisions. They also run bespoke programmes tailored to high-risk groups, such as “FireBike” for motorcyclists and “FireCar”—a high-performance vehicle used to build rapport and open safety dialogues with young drivers and car enthusiasts.

Lancashire Fire and Rescue Service (Lancs FRS)
Lancashire Fire and Rescue Service is dedicated to making Lancashire safer, at home, on the road and within businesses. Lancashire FRS delivers a fire and rescue service to the whole…

Lancashire Fire and Rescue Service is dedicated to making Lancashire safer, at home, on the road and within businesses. Lancashire FRS delivers a fire and rescue service to the whole of Lancashire, raising awareness about fire safety through visiting homes and schools, enforcing fire safety laws.

National Fire Chiefs Council (NFCC)
The NFCC has a unique role in representing Fire and Rescue Services at a national level and, as the professional voice of the fire and rescue service, they aim for…

The NFCC has a unique role in representing Fire and Rescue Services at a national level and, as the professional voice of the fire and rescue service, they aim for maximum impact. The NFCC strives to harness knowledge and expertise from across the country, bringing it together for the benefit of all.
Their ambition is to continuously improve, and to firmly establish NFCC and the UK Fire and Rescue Services as among the best in the world.

North Wales Fire and Rescue Service
North Wales Fire and Rescue Service (NWFRS) prioritises road safety through a "prevention over cure" approach, focusing heavily on education for high-risk groups like young drivers and motorcyclists. Programs such…

North Wales Fire and Rescue Service (NWFRS) prioritises road safety through a “prevention over cure” approach, focusing heavily on education for high-risk groups like young drivers and motorcyclists. Programs such as “Deadly Impacts” and Pass Plus Cymru target 17–25-year-olds to reduce fatal collisions, while the BikerDown workshops provide motorcyclists with essential skills in scene management and trauma first aid. By using high-visibility tools like their liveried Subaru outreach car, they engage the community in informal settings to dismantle the “Fatal Four” behaviors: speeding, distraction, lack of seatbelts, and driving under the influence.
Beyond education, NWFRS acts as the lead agency for technical extrication at collision scenes, utilising specialist hydraulic equipment to rescue trapped individuals during the “Golden Hour.” This work is coordinated through the North Wales Road Safety Partnership, a collaborative effort with police and ambulance services. By combining hard-hitting school roadshows with elite rescue capabilities, the service aims to reduce both the tragic loss of life and the significant socio-economic impact that road traffic collisions have on the North Wales region.

Shropshire Fire and Rescue
Shropshire Fire and Rescue Service is dedicated to protecting and serving the community, and this extends beyond responding to emergencies. A crucial aspect of their work involves proactive prevention, particularly…

Shropshire Fire and Rescue Service is dedicated to protecting and serving the community, and this extends beyond responding to emergencies. A crucial aspect of their work involves proactive prevention, particularly in road safety. They understand that many road traffic collisions are preventable through education and awareness. By engaging with the public, they aim to highlight the importance of responsible driving practices, including vehicle maintenance, hazard awareness, and adherence to traffic. Shropshire Fire and Rescue Service recognises that well-maintained tyres are essential for vehicle control and overall road safety.

South Yorkshire Fire and Rescue Service
South Yorkshire Fire and Rescue Service actively contributes to road safety across the region through direct intervention, educational outreach, and multi-agency partnerships. As a core member of the South Yorkshire…

South Yorkshire Fire and Rescue Service actively contributes to road safety across the region through direct intervention, educational outreach, and multi-agency partnerships. As a core member of the South Yorkshire Safer Roads Partnership, the service works to reduce the incidence of fatal and life-changing road traffic collisions, frequently responding to rescue operations alongside operational police and ambulance teams.
Beyond emergency response, the service heavily prioritises early intervention and driver education tailored to vulnerable road user groups. Initiatives range from delivering specialised courses for motorcyclists to hosting interactive safety workshops for young and novice drivers, focusing on hazard awareness, responsible driving behaviours, and the preventative steps needed to reduce collisions across South Yorkshire.






