Abarth.it is the official Italian website for Abarth, the high-performance car manufacturer and racing division of Fiat (now part of Stellantis). Known for its iconic scorpion logo, the brand specializes in producing “small but wicked” sports cars, primarily based on the Fiat 500 platform. The website serves as the primary digital hub for Italian customers, offering vehicle configurators, price lists, and details on current performance models like the Abarth 595, 695, and the new electric 500e and 600e.
Beyond retail, the site celebrates the brand’s rich heritage, which dates back to its founding by Carlo Abarth in 1949. Visitors can explore the “Abarth World,” which includes information on the The Scorpionship—the brand’s official community—as well as news on racing partnerships and specialized tuning kits. As the brand transitions toward electrification, the portal emphasizes “performance-driven” electric mobility, showcasing how the company aims to maintain its signature aggressive exhaust notes and agile handling in a sustainable format.