Audi UK (audi.co.uk) is the official digital hub for the German luxury automotive manufacturer in the United Kingdom. The website serves as a comprehensive platform for both prospective buyers and current owners, offering tools to explore Audi’s extensive lineup of petrol, diesel, and “e-tron” electric vehicles. Key features include a high-performance vehicle configurator, a national used car search, and “Audi Match,” a tool designed to help users find vehicles that specifically fit their lifestyle and preferences.
For current owners, the site provides a robust suite of digital services integrated with the myAudi app, including online service booking, “Functions on Demand” for upgrading vehicle software features (such as Matrix LED lighting or navigation) after purchase, and real-time EV charging information. It also manages financial services, offering finance calculators and part-exchange valuations. As part of its “Vorsprung durch Technik” philosophy, the portal emphasizes digitalization and sustainability, providing extensive resources on electromobility and innovative driver-assistance technologies.