Toyota is a long-established supporter of TyreSafe, having joined the organisation with its sister luxury brand Lexus in 2010. Globally, Toyota has the ultimate goal of eliminating road traffic accidents, a commitment that extends from pioneering vehicle technologies and designs to consumer information and education through its association with enterprises such as TyreSafe. As well as active involvement in TyreSafe’s campaigns, Toyota also organises activities to raise customer awareness about the importance of tyre care across its national retail network of more than 170 centres.
