Blackcircles.com is a leading online tyre retailer based in the UK, established in 2001 by Michael Welch. The company pioneered the “click and fit” model, allowing customers to browse a vast inventory of tyres online from budget to premium brands. After selecting their tyres, users can book a fitting appointment at one of over 2,300 independent partner garages across the country, with the cost of the tyres and fitting handled through a single secure online payment.
Over the years, the company has grown into an international presence, expanding its operations to countries such as Canada, Italy, and Egypt. It is widely recognized for its competitive pricing and customer service, frequently earning accolades such as the “Best Online Tyre Retailer” from Auto Express. Beyond standard tyre sales, the platform provides expert advice, mobile fitting services in select locations, and tools to help motorists identify the correct tyre sizes using their vehicle registration numbers.