TyreSafe, the UK’s dedicated tyre safety charity, is pleased to welcome AutoScene as its latest media partner, strengthening its mission to promote tyre safety across all sectors of the automotive industry—particularly among independent garages and aftermarket professionals.
AutoScene, widely recognised as “the voice of the aftermarket”, is a trusted source of news, insights and analysis for automotive professionals across the UK. The platform delivers expert coverage of product developments, sector trends, and key events, and plays a central role in keeping garages and technicians informed and connected.
The new partnership underscores the importance of engaging the independent aftermarket in the national conversation around tyre safety. With millions of road users visiting independent garages every year, these businesses are a vital link in ensuring safety-first advice and tyre maintenance are part of every customer interaction.
Stuart Lovatt, TyreSafe Chair, commented, “AutoScene is a well-respected and influential voice in the aftermarket, and we are delighted to welcome them as a media partner. Independent garages are on the frontline of customer engagement, and this partnership will help us equip them with the knowledge, tools, and confidence to communicate tyre safety effectively. We believe this collaboration will help foster a stronger culture of prevention, ensuring road users understand that tyre maintenance is a matter of safety, not just sales.”
As part of the partnership, TyreSafe encourages garages to join as official supporters, gaining access to exclusive resources and campaign materials to share with customers. Becoming a TyreSafe supporter demonstrates a business’s commitment to road safety and enhances customer trust by showing that safety lies at the heart of every tyre-related recommendation.
Liam Kennedy, Sales Director at AutoScene, added: “We have long admired the vital work that TyreSafe does in promoting road safety and raising awareness around tyre care and maintenance. We are proud to support and partner with an organisation so deeply committed to saving lives through education and advocacy. Tyre safety is an increasingly urgent issue in the UK automotive landscape, and we hope that by working together, we can amplify this message across the trade and help drive real change on our roads.”
This collaboration marks another step in TyreSafe’s ongoing efforts to expand its supporter network and reach all corners of the automotive community with its core message: safe tyres save lives.
To find out more about becoming a TyreSafe supporter, visit: www.tyresafe.org.
