TyreSafe has announced a new media partnership with On Air Media Group, strengthening its commitment to reaching more road users through creative, high-impact broadcasting.
The partnership formalises a successful working relationship that has already seen the two organisations collaborate on a series of nationwide radio campaigns, including the 2025 “Tread Safely” initiative with the Diabetes Safety Organisation, and this year’s “Under Pressure” campaign for Tyre Safety Month.
By combining TyreSafe’s trusted expertise in road safety with On Air Media Group’s broadcasting reach and production excellence, the partnership will ensure key safety messages continue to resonate across national and regional radio audiences—helping drivers, riders, and fleets take simple, life-saving actions to stay safe on the road.
Stuart Lovatt, TyreSafe Chair, said, “We’re delighted to formalise our partnership with On Air Media Group. Their creativity and professionalism have been instrumental in helping us deliver the tyre safety message to millions of listeners across the UK. Radio remains one of the most powerful ways to reach drivers where it matters most—while they’re on the move—and On Air’s ability to make safety messaging engaging and relatable has been invaluable. Together, we’re ensuring more people hear, understand, and act on the importance of tyre safety.”
Will Luscombe, Creative Director at On Air Media Group, added, “We’re proud to partner with TyreSafe and support their vital work in promoting road safety. Our team is passionate about using the power of broadcast storytelling to drive meaningful change, and working with TyreSafe has shown how creative, well-targeted radio campaigns can make a real difference. This partnership is about amplifying awareness, inspiring behaviour change, and ultimately helping to save lives on UK roads.”
The partnership will continue to build on TyreSafe’s successful media activity, using interviews, live features, and campaign-linked broadcast opportunities to engage motorists and communities across the UK. Future collaborations will include targeted campaigns supporting fleet operators, seasonal safety themes, and regional outreach initiatives aligned with TyreSafe’s annual calendar of activity.
