Here are the latest updates from TyreSafe, including our Briefing and Awards highlights and winners, details about registering interest for NEXT year’s Briefing, new partnership announcements, and everything in between.
TyreSafe Annual Briefing 2025: A Resounding Success
The TyreSafe Annual Briefing 2025, held on June 10th at the National Motorcycle Museum in Birmingham, was a landmark event celebrating the theme “Stronger in Partnership.” The briefing attracted a record number of delegates, reflecting the growing commitment to tyre safety across the industry. Attendees engaged with a packed agenda featuring expert speakers and the unveiling of new safety campaigns.
Looking ahead, TyreSafe is excited to announce its 20th Anniversary Briefing, scheduled for June 10th, 2026, at The Belfry. The milestone event will feature a comprehensive day of insights, culminating in a gala dinner and the prestigious TyreSafe Awards ceremony.
You can register your interest for next year’s Briefing and Awards here.
TyreSafe Awards 2025 Winners
The TyreSafe Awards 2025 recognised outstanding contributions to tyre safety across various sectors.
Compliance & Enforcement (sponsored by Kumho Tyre UK) – Lancashire County Council Road Safety Team
Recognised for its comprehensive programme—from free roadside inspections and fleet safety toolkits to bespoke training and Council-wide TyreSafe partnership.
Retailer (sponsored by Yokohama HPT Ltd) – Merityre Specialists
Conducted over 20,000 free tyre safety checks in 2024, achieved an 11% uplift in maintenance services, and reached +1.4 million digitally.
Road Safety Organisation (sponsored by Air‑Serv) – RoSPA
For their landmark inclusion of tyre safety in the National Accident Prevention Strategy and strong advocacy through national committees.
Road Safety Individual (sponsored by Micheldever Tyre Services) – Sophie Lyden (Westgate Tyres / Fresh Drivers UK)
“The Tyre Lady” – energising workshops, viral content, and partnerships with Highways Agency, schools, and emergency services.
Tyre Safety in the Community (sponsored by Pirelli UK Tyres Ltd) – Jersey Government
Their TyreSafe Event 2024 delivered free inspections on almost 1,000 tyres—revealing 48% at risk—and feeding data into a new Collision and Casualty Reduction Plan.
Online & Social Media (sponsored by Michelin Tyre PLC) – The Motor Ombudsman
‘Make Time for Tyres’ – a cross-industry campaign with powerful messaging on under‑inflation costs, viral social engagement, and media coverage.
Communications (sponsored by Tyre Trade News) – Business in the Community Northern Ireland
‘Responsible Driving and the Fatal Five’– campaign reached 2 million+ impressions through engaging partnerships and storytelling.
Independent Retailer (sponsored by Continental Tyres) – Eden Tyres & Servicing
Leveraged YouTube, Facebook, and TikTok to deliver clear, trustworthy tyre safety content—earning online growth and news recognition.
Road Safety Partnerships (sponsored by Bridgestone UK Ltd) – Warwickshire Road Safety Partnership
‘Garage Anxiety’ initiative: after-hours garage evenings for young drivers to break down barriers and build confidence in vehicle safety checks.
Tyre Manufacturer (sponsored by Payment Assist Ltd) – Pirelli UK Tyres Ltd
Combining community education via sports club partnerships with ongoing product innovation to improve performance and safety.
Innovation & Technology (sponsored by Hankook Tyre UK) – Anyline GmbH
AI-powered mobile tyre scanning for instant, accurate, data‑driven inspections—reducing human error and creating tamper‑proof records.
Outstanding Achievement (sponsored by Translogik) – Halfords
Over 5,000 pothole-related tyre repairs, 2 million+ media reach, free Pothole Check service, and Motoring Club support spotlight their industry leadership.
Special Recognition (sponsored by TyreSafe) – Tyre Safety Awareness – ATMA (India)
Educated 20,000+ participants, inspected 30,000+ tyres, and fostered future safety leaders through their Ideathon programme.
These accolades highlight the diverse efforts made to enhance tyre safety and awareness across the UK.
Following the success of our 2025 event, we’re excited to announce the 2026 TyreSafe Briefing, Awards, and Gala Dinner will take place at The Belfry on 10th June 2026, and it’s set to be extra special as we mark our 20th anniversary in road safety.
Register your interest now to be the first to receive updates as plans unfold.
Interested in headline sponsorship, award sponsorship, or exhibiting?
Email us at theteam@tyresafe.org—spaces are expected to fill fast!
We’re excited to announce the launch of the new TyreSafe.org, redesigned to make it even easier for the public, partners and press to access tyre safety advice, campaign resources, and research insights. With improved navigation, a fresh new look and mobile-friendly layout, the site supports TyreSafe’s growing mission to reduce tyre-related incidents across all road user groups. Explore the new site today: www.tyresafe.org
Bosch Car Service Joins TyreSafe as Associate Member
TyreSafe is pleased to welcome Bosch Car Service, one of the world’s largest independent workshop chains, as an Associate Member. With over 300 locations across the UK and Ireland, Bosch Car Service’s partnership with TyreSafe aims to amplify tyre safety messages and encourage regular tyre checks among road users.
Stuart Lovatt expressed enthusiasm about the collaboration:
“We are thrilled to welcome Bosch Car Service as an Associate Member. Their extensive network and longstanding reputation for delivering high-quality service means they are well-placed to spread TyreSafe’s important messages about tyre safety.” Stuart Eagland, representing Bosch Car Service, added: “Tyre safety is a crucial element of overall vehicle safety, and we are excited to partner with TyreSafe to raise awareness about the importance of regular tyre checks.”
TyreSafe Joins Forces with Yellow Wellies for Farm Safety Week
TyreSafe is proud to partner with the Farm Safety Foundation (Yellow Wellies) for Farm Safety Week (22–26 July), highlighting the crucial role of tyre safety in agriculture. On Thursday 24 July, the focus will be on All-Terrain Vehicle (ATV) tyre safety, supported by tailored advice for farmers and rural workers to ACT—check Air pressure, Condition and Tread.
“An unexpected tyre failure can do more than compromise safety—it can delay harvests, livestock movement or deliveries, hitting farmers hard financially,” said Stuart Lovatt, TyreSafe Chair. The partnership aims to embed tyre safety into broader farm safety messaging and resources, covering everything from tractors and trailers to 4x4s, vans and quad bikes.
TyreSafe Joins Investigation on Dangerous Part-Worn Tyres in Preston
TyreSafe supported a multi-agency operation in Preston that exposed shocking levels of non-compliance among retailers selling part-worn tyres. None of the 30 tyres inspected across three garages met the legal requirements—zero were correctly marked, none were inflation tested, and several showed serious safety defects, including embedded screws, sidewall tears, and structural failures.
TyreSafe Chair Stuart Lovatt commented: “Drivers may think part-worns are a budget option—but what they’re really buying could be a ticking time bomb. Not one tyre inspected was legally safe.”
The investigation, led by Lancashire Trading Standards and supported by Lancashire Constabulary, highlights the urgent need for better enforcement and consumer awareness. TyreSafe continues to campaign against unsafe part-worns and urges drivers to always check for proper markings and evidence of testing before purchase.
In addition to hosting our Annual Briefing this month, TyreSafe has been busy taking tyre safety messages directly to the public. Our Operations Director, Mike Bourne, supported a major driver safety week at Warburtons’ Bolton HQ, where the renowned bakery teamed up with National Highways to deliver safety presentations and vehicle demonstrations for their drivers. Earlier in the month, our chairman, Stuart Lovatt, also took part in a national radio day, highlighting the link between diabetes and tyre safety—raising awareness of the importance of sufficient tread depth for safe braking among those with Diabetes Peripheral Neuropathy (DPN). He was also filmed by ITV, and recorded a piece to camera in support of Verifleet’s MOT data release, helping to reinforce the connection between regular vehicle checks and safer journeys.
This week, we have been invited to Autogem’s Under Pressure 25 finals day, held at the wonderful Pirelli Performance Centre in Burton on Trent on Wednesday 25th June 2025. Our Treasurer, Simon Hiorns will be attending and our Operations Director, Mike Bourne will be judging the annual competition, spotting emerging talent and championing tyre safety.
TyreSafe Welcomes Self-Driving Advancements, Warns Tyre Safety Must Not Be Overlooked
Following the SMMT’s recent announcement on the UK’s progress in self-driving technology, TyreSafe has welcomed the safety potential but issued a clear reminder: even the most advanced systems rely on roadworthy tyres to function correctly.
“With over 35% of 2024 MOT failures linked to ignored tyre advisories, we can’t afford to neglect the basics,” said Stuart Lovatt, Chair of TyreSafe. “ADAS features like Autonomous Emergency Braking are only as effective as the tyres beneath them.” TyreSafe is calling for greater awareness and education to ensure tyre safety keeps pace with the future of mobility.
TyreSafe Calls for Action as Road Deaths Rise and Tyre Neglect Persists
TyreSafe has raised concerns over the recent increase in UK road fatalities, including a 9% rise in motorcyclist deaths, as revealed in provisional 2024 DfT figures. While new safety technologies are welcome, TyreSafe stresses that their effectiveness is undermined if tyres are illegal or poorly maintained.
Worn or underinflated tyres reduce stopping distances and grip—putting all road users at risk, especially motorcyclists. TyreSafe urges the government to back technology mandates with renewed public education on tyre safety fundamentals.
The recent TyreSafe Briefing highlighted a critical problem for the tyre business community: customers delaying crucial tyre replacements. This isn’t just a safety concern; it directly impacts your bottom line. Motorists are compromising roadworthiness, driven by ‘cost of living’ demands, and continual financial pressures, tyre safety seems to be slipping further down their priority list.
Payment Assist can ease that pain point. We offer your customers a simple, interest-free way to spread the cost of essential tyre work. This removes the financial hurdle, enabling them to fit the tyres they need, when they need them. It means you provide a solution, increase brand loyalty and collectively, we make roads safer for everyone.
If you’re interested in how Payment Assist can help contact: sales@payment-assist.co.uk or complete the business sign-up form here.
How You Can Support TyreSafe
If you’re not already a member, we encourage you to consider joining TyreSafe. Your membership helps us drive forward our campaigns and initiatives to make our roads safer. Visit our website to learn more about becoming a member and supporting our mission.
