Easter Getaway Campaign
With millions expected to travel, TyreSafe is urging drivers to check their tyres before setting off — particularly when carrying heavier loads.
Key risks include:
- Increased stopping distances
- Reduced vehicle stability
- Higher likelihood of breakdowns
One in five motorway breakdowns is tyre-related — many preventable with simple checks.
April Showers Campaign: Aquaplaning Risk
Our “Drip Drip Drop” campaign highlights the dangers of wet roads combined with poor tyre maintenance.
Key messages:
- Worn tyres dramatically increase stopping distances
- Incorrect pressures reduce grip and control
- Aquaplaning can occur suddenly and without warning
The difference between stopping safely and not stopping at all can come down to just a few millimetres of tread — or a few PSI.
Special Focus: Vehicles Returning to the Road
As part of its spring awareness activity, TyreSafe is highlighting the often-overlooked risks associated with taking vehicles out of storage after extended periods of inactivity.
Many road users assume their vehicle is ready to go after winter — but tyres can deteriorate even when not in use. Through this seasonal messaging, TyreSafe is encouraging drivers and riders to carry out essential checks before returning to the road.
Motorcyclists: Small Contact Patch, Big Risk
TyreSafe is reminding motorcyclists that, after months off the road, tyre condition and performance may have changed significantly — even if no obvious damage is visible.
Periods of inactivity can lead to:
- Loss of pressure
- Flat spots from standing
- Rubber degradation in colder temperatures
Combined with unpredictable spring road conditions — including wet surfaces, debris and temperature fluctuations — this can increase the risk of reduced grip and loss of control.
With such a small contact area between tyre and road, even minor issues can have serious consequences for braking, cornering and stability.
Through this campaign, TyreSafe is urging riders to take a cautious approach when returning to the road and to carry out thorough tyre checks before every journey.
Caravans, Motorhomes & Trailers – Increased Risk After Storage
TyreSafe is also raising awareness of the risks facing those using caravans, motorhomes and trailers for the first time since winter.
These vehicles are particularly vulnerable to tyre deterioration during storage due to:
- Prolonged periods without movement
- Heavy or uneven loads
- Natural ageing of tyre materials
This can result in internal damage, cracking or structural weakness — issues that may not be immediately visible but can lead to failure at speed.
With thousands of towing-related incidents recorded in recent years, tyre condition remains a critical safety factor.
TyreSafe is encouraging drivers to carry out comprehensive checks — including tyre age, pressure and condition — before setting off, particularly ahead of longer leisure journeys.
Through this targeted spring messaging, TyreSafe aims to ensure that all road users understand the importance of tyre safety when bringing vehicles back into use — helping to reduce preventable incidents and keep journeys safe.
