TyreSafe Newsletter – February 2025

Dear Supporter,

Here are your latest updates from TyreSafe, including information about the Annual Briefing, Stronger in Partnership, in addition to partner updates and our activity on the ground.

TyreSafe Announces 2025 Briefing & Awards – Free to Register and Enter

The Briefing brings together industry experts, road safety advocates, and key stakeholders to discuss the latest insights, innovations, and initiatives aimed at reducing tyre-related incidents on UK roads. Attendance is free, providing an invaluable opportunity to stay informed and engaged with the latest developments in tyre safety.

Alongside the Briefing, TyreSafe has launched the 2025 TyreSafe Awards, celebrating excellence in tyre safety across industry, enforcement, retail, innovation, and community engagement. The TyreSafe awards are free to enter, making them accessible to all those committed to safer roads. You can enter yourself, your organisation, or nominate a colleague.

Sponsorship opportunities are now available for the TyreSafe Briefing and Awards, offering businesses a unique chance to align with the UK’s leading tyre safety organisation and gain visibility among key industry stakeholders. To learn more about sponsorship packages, contact TyreSafe directly.

PCL Celebrates 18 Years as a Proud TyreSafe Supporter

Pneumatic Components Limited (PCL), a leader in tyre inflation and compressed air products, is celebrating its 18th year as a steadfast supporter of TyreSafe. As the first non-tyre industry company to join the organisation in 2007, PCL has remained committed to promoting tyre safety and the importance of correct tyre pressures—an issue that remains as critical today as it was when they first pledged their support.

New Partnerships Drive Tyre Safety Awareness

RED Driver Training Joins TyreSafe as First Driving School Supporter

TyreSafe has partnered with RED Driver Training, one of the UK’s leading driving schools, to enhance tyre safety education for new drivers. This collaboration will help instil essential tyre maintenance habits from the very start of a driver’s journey.

TyreSafe Partners with The Driver Handbook to Improve Fleet Safety

TyreSafe has joined forces with The Driver Handbook, an innovative digital platform that delivers real-time safety and compliance information to drivers and fleet managers. This partnership will integrate tyre safety guidance into the mobile app, providing drivers with essential tyre maintenance advice directly at their fingertips.

Lancashire County Council Joins Forces with TyreSafe for Vision Zero

In a major step towards improving road safety, TyreSafe has partnered with Lancashire County Council to promote tyre safety as part of the council’s Vision Zero strategy. This partnership will see joint awareness campaigns and community engagement initiatives, reinforcing the critical role of tyre maintenance in reducing road casualties across the region.

TyreSafe Announces Media Partnership with What Car?

TyreSafe is pleased to announce a new media partnership with What Car?, one of the UK’s leading consumer motoring publications. This collaboration will help expand the reach of TyreSafe’s vital tyre safety messages to millions of UK motorists through What Car?’s trusted website, magazine, video content, and social media channels.

TyreSafe on the Road

TyreSafe has been actively engaging with motorists across multiple events, championing tyre safety to a wide audience. Recent appearances include:

• RSGB Powered Two Wheeler Conference – Focusing on motorcycle tyre safety

• Caravan and Motorhome Show – Helping holidaymakers understand the importance of well-maintained tyres for safe towing and long journeys

• MCIA Conference – Garnering the latest safety, sustainability and industry messages within the motorcycle industry

Through these events, TyreSafe continues to promote tyre safety across diverse audiences, ensuring that all road users understand the importance of tyre maintenance.

How You Can Support TyreSafe

If you’re not already a member, we encourage you to consider joining TyreSafe. Your membership helps us drive forward our campaigns and initiatives to make our roads safer. Visit our website to learn more about becoming a member and supporting our mission.

Once again, we’d like to thank you all for your ongoing support in sharing our tyre safety guidance, messaging and information.

Stay safe